Investor Due Diligence Report
The top newsletter for Chief Marketing Officers with marketing trends, campaign strategy, brand growth insights, and executive leadership analysis.
12K
360 paid
~0%
Subscriber count is a platform estimate
Insufficient data
15 of 30 days needed
Pricing
$35/mo
$210/yr annual option
$7K
360 paid subs
$7K/mo – $7K/mo(±0%)
14.6
0.12%
(comments + likes) / subscribers
~3x per week
3.0 posts/week
25/100
Variable (~3.0d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| The Business Engineer | 90K | N/A | $99/mo | substack |
| Better You | 76K | +2.8% | Free | substack |
| How We Grow | 76K | -0.7% | $97/mo | substack |
| Scarlet Ink | 73K | N/A | $12/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Mar 2026 | 8K | $4,914 | — |
| Apr 2026 | 12K | $7,371 | +50.0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Irregular publishing pattern
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
12K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 207 similar-size peers in Business have paid tiers
Pricing position
$35/mo vs $145.16/mo category average (1516 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $35 | $210 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 66/100 | 30% |
| Paid Subscriber Ratio | 30/100 | 25% |
| Publishing Consistency | 0/100 | 10% |
| 38K |
| N/A |
| Free |
| substack |
Revenue Model
Active paid subscription tier