The Colour
Investor Due Diligence Report
substackDesign
Foraged colour, found pigments and natural markings from Jason Logan the author of Make Ink.
10K
1K paid
~0%
Subscriber count is a platform estimate
Pricing
$7/mo
$70/yr annual option
$6K
1K paid subs
$6K/mo – $6K/mo(±0%)
5.0
32.7
0.38%
(comments + likes) / subscribers
Monthly
0.3 posts/week
40/100
Variable (~24.3d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Design School | 179K | -0.3% | Free | substack |
| ART DIRECTION | 45K | N/A | $11.99/mo | substack |
| Jakob Nielsen on UX | 27K | N/A | Free | substack |
| In the Flash | 26K | N/A | $8/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 10K | $5,565 | — |
| Mar 2026 | 10K | $5,565 | ~0% |
| Apr 2026 | 10K | $5,565 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
10K subscribers — above the 1K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 57 similar-size peers in Design have paid tiers
Pricing position
$7/mo vs $5/mo category median (602 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $7 | $70 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 67/100 | 30% |
| Paid Subscriber Ratio | 90/100 | 25% |
| Design Your Wild |
| 26K |
| N/A |
| $7/mo |
| substack |