Newsletter Insights — advertising rates and audience data for 21K+ newsletters
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Platform Portability
Uses custom domain — can migrate to any platform without losing subscribers
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The people, companies, and technologies shaping the future.
Data updated Today
The Business Engineer
90K subs
Better You
76K subs
++2.8%/wk
How We Grow
76K subs
-0.7%/wk
Avg Likes
14.0
Engagement Rate
0.01%· ~14 likes + comments/post
(comments + likes) / subscribers
Typical for lists with 163K+ subscribers
Quality Score
Engagement vs Business
0.01% engagement rate
See The Generalist's score breakdown & category ranking
Quality sub-scores, category percentile, and engagement benchmarks
See full analysis freeUsed by thousands of newsletter operators and advertisers
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mercurycompanies.com
4.2K paid
Weekly Growth
-0.5%
Paid Subscriber Retention
+0.3%
net growth
Paid newsletter — revenue data available
See full revenue breakdown
MRR methodology, pricing analysis, and revenue projections
Create free accountUsed by thousands of newsletter operators and advertisers
$21–$47
See detailed CPM analysis
Category benchmarks and audience-size adjusted rates
Create free accountUsed by thousands of newsletter operators and advertisers
Publishing Frequency
Weekly
Last published Mar 10, 2026
0.8 posts/week avg
Business Pricing
$145.16/mo avg
Below average(-85%)
Monetization Readiness
Already monetizing
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Sign up freePriced Below Category Average
Priced at $22/mo, 85% below the Business average of $145/mo.
