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The Generalist

by Mario Gabriele

substackBusiness

The people, companies, and technologies shaping the future.

View full profile →Download PDF ↓

Key Metrics

Subscribers

163K

Top 10% in Business

Platform

substack

Business

Weekly Growth

-0.5%

vs 0% category avg

Engagement Rate

~14/post

avg comments + likes (0.01% rate)

Above category average

Frequency

Weekly

0.8 posts/week avg

Pricing

$22/mo

Category avg: $145.84/mo

Category Size

1343

newsletters in Business

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Brands That Have Sponsored The Generalist

Mercury

mercury.com

5 placementsmedium

MercuryCompanies

mercurycompanies.com

1 placementmedium

Category Positioning

Top 10% in Business

out of 1343 newsletters

P25: 1KMedian: 2KP75: 6KP90: 24K

Key Strengths

Priced Below Category Average($22/mo vs avg $146/mo)

Sponsor-Attractive Profile

Growth

Subscriber Growth

Publishing Consistency

Publishing Frequency

Weekly

Last published Mar 10, 2026

0.8 posts/week avg

Download PDF Media Kit

The Generalist's metrics, benchmarks, and sponsor data in one document

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Key Metrics

Subscribers

163K

Top 10% in Business

Platform

substack

Business

Weekly Growth

-0.5%

vs 0% category avg

Engagement Rate

~14/post

avg comments + likes (0.01% rate)

Above category average

Frequency

Weekly

0.8 posts/week avg

Pricing

$22/mo

Category avg: $145.84/mo

Category Size

1343

newsletters in Business

The Generalist

Key Metrics

Interested in sponsoring The Generalist?

Recent Posts

Top Posts

Top Posts by Engagement

Brands That Have Sponsored The Generalist

Category Positioning

Key Strengths

Growth

Subscriber Growth

Publishing Consistency

Download PDF Media Kit

More Business Newsletters for Advertisers

Brands That Have Sponsored The Generalist

More Business Newsletters for Advertisers

Key Metrics

Category Positioning

Key Strengths

Growth

Subscriber Growth

Publishing Consistency

Recent Posts

Top Posts

Top Posts by Engagement