//
Get monthly newsletter intelligence — trends, top movers, new opportunities
Newsletter Insights — advertising rates and audience data for 40K+ newsletters
Browse all →Track The Hyphen by Emma Gannon's growth
Get notified when subscribers, engagement, or pricing changes
Platform Portability
Uses Substack subdomain (thehyphen.substack.com). Migrating would require subscribers to re-subscribe at a new address.
Custom domains let newsletters switch platforms without losing their audience.
Are you a newsletter creator? Get verified insights →
✨ a cosy online space for curious readers ✨ from Sunday Times Bestselling author Emma Gannon. Books, work, wellbeing & creativity. "One of Britain’s most prominent Substack writers" — The Times.
Data updated Yesterday
Avg Comments
26.2
Avg Likes
128.2
Engagement Rate
0.77%· ~154 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Lifestyle
0.77% engagement rate
Score Breakdown
Engagement Score
| Subscriber-only |
| My honest thoughts about Substackand what's next - 2026 updateJul 8, 2026 | Subscriber-only |
| Please stop asking me how I 'find the time' to writeIt's my jobJul 4, 2026 | Public |
| Postcard from Portobookshops, boutiques and mercury in retrograde.Jul 1, 2026 | Subscriber-only |
| #101 A Slow Sunday Scroll ☕️another round-up of juicy things: an amazing hotel | a creativity cruise(!) | book recs.Jun 28, 2026 | Subscriber-only |
| A hotel in Dorset that feels like a retreati can't stop thinking about itJun 27, 2026 | Public |
| It's a 'word of mouth' kind of summera different kind of book publication weekJun 24, 2026 | Public |
| A cultural weekJune is busy! Work events! Birthday! New BOOK is coming soon!Jun 15, 2026 | Public |
| 10 reasons why (human) creativity will save the dayand why I wrote my new book 'A Creative Compass'Jun 11, 2026 | Public |
| In defence of the "career break"I found myself needing urgent time off work. Should we be allowed a 'right to recover'?Jun 8, 2026 | Public |
vs 77 newsletters in Lifestyle
20K places you in the top 10% of newsletters in this category.
Engagement Rate
0.77%
median: 0.01%
Posts per Week
1.8
median: 1.0
Publishing Consistency
70/100
median: 66/100
Subscribers
20K
median: 1K
Here's what we know about this newsletter's activity:
Publishing Pace
Weekly
Consistent
Category Rank
#116 of 1607
in Lifestyle
Engagement Trend
Rising
based on recent posts
1K paid
Track revenue changes over time
Start tracking — freeTrack CPM rates as they change
Start tracking — freeSubscriber count is a platform estimate — actual growth not reflected in chart
The Trend Report™
20K subs
BIBLIOLIFESTYLE
18K subs
Oliver Burkeman
15K subs
Get email alerts when subscribers drop or spike, when new sponsors appear, when pricing changes, or when publishing cadence shifts. Track unlimited newsletters across your watchlist with the Starter plan.
$29/mo·cancel anytime
See what's includedGet the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of The Hyphen by Emma Gannon vs the top 15 peer newsletters on sponsor mix, growth, and CPM.
Including AWS Graviton processors, ShortformFood, Supernova + 18 more.
$300·2-3 working days·refunded if we can't deliver
Publishing Frequency
Weekly
Last published Jul 12, 2026
Usually publishes Sun
1.8 posts/week avg
Lifestyle Pricing
$6/mo median
Above average(+67%)
Monetization Readiness
Already monetizing
100% of similar-size Lifestyle newsletters also have paid tiers
Unlock revenue estimates, CPM benchmarks, and detected sponsors
Start tracking — free20.0K subscribers and 0.77% engagement — past the threshold where Lifestyle newsletters typically attract sponsors.
Premium Pricing
Priced at $10/mo, 67% above the Lifestyle median of $6/mo.