The Morning Line
Investor Due Diligence Report
substackSports
A sports-centric account of all things Cincinnati.
4K
280 paid
N/A
Pricing
$8/mo
$80/yr annual option
$2K
280 paid subs
$2K/mo – $2K/mo(±0%)
Previously ~5x per week
5.5 posts/week
80/100
Very Consistent (~1.4d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Culture of Sport | 176K | N/A | $10/mo | substack |
| The First Call | 106K | -0.5% | $7/mo | substack |
| Borracha Laranja | 58K | +0.9% | $5/mo | substack |
| Split Zone Duo | 19K | N/A | $10/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Mar 2026 | 4K | $1,780.8 | — |
| Apr 2026 | 4K | $1,780.8 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
4K subscribers — above the 1K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
85% of 81 similar-size peers in Sports have paid tiers
Pricing position
$8/mo vs $5/mo category median (352 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $8 | $80 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Paid Subscriber Ratio | 75/100 | 25% |
| 5K |
| N/A |
| Free |
| substack |