ToBra Sports
Investor Due Diligence Report
by Tony Branco
ghostSports
Essays and commentary on sports, life, and everything in between — from someone who's lived it, watched it, and still has something to say.
Investor Due Diligence Report
by Tony Branco
Essays and commentary on sports, life, and everything in between — from someone who's lived it, watched it, and still has something to say.
1K
~0%
Subscriber count is a platform estimate
Pricing
$5/mo
$50/yr annual option
$441.667
~100 est. paid subs
$221/mo – $663/mo(±50%)
Weekly
1.1 posts/week
59/100
Variable (~6.7d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Culture of Sport | 181K | -0.3% | $5/mo | substack |
| The Stein Line | 47K | N/A | $9.99/mo | substack |
| The Hockey Writers - NHL News, Rumors & Opinion | 39K | N/A | $7.77/mo | substack |
| benn.substack | 20K | N/A | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 4K | $1,766.67 | — |
| Mar 2026 | 1K | $441.67 | -75.0% |
Platform Dependency
Uses ghost platform
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
1K subscribers — below the 2K category median (based on 325 newsletters)
Has paid tier
Active paid subscription offering
Peer monetization
100% of 284 similar-size peers in Sports have paid tiers
Pricing position
$5/mo vs $9.86/mo category average (521 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Publishing Consistency | 20/100 | 10% |
| The Quadrilateral |
| 16K |
| N/A |
| $7/mo |
| substack |