Two Percent with Michael Easter
Investor Due Diligence Report
substackHealth
Useful information 3x a week about health, fitness, nutrition, mindset, and performance.
140K
8.3K paid
~0%
Subscriber count is a platform estimate
-0.0%
net churn
Pricing
$7.87/mo
$78.7/yr annual option
$52K
8.3K paid subs
$52K/mo – $52K/mo(±0%)
13.3
90.6
0.07%
(comments + likes) / subscribers
~3x per week
3.0 posts/week
71/100
Consistent (~2.3d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Mental Health Movement by Dr. Jake Goodman | 46K | N/A | $20/mo | substack |
| Brain Health Kitchen | 44K | N/A | $20/mo | substack |
| The Metabolic Nutritionist | 41K | N/A | $5/mo | substack |
| Second Brain | 38K | N/A | $7/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 139K | $73,922.32 | — |
| Mar 2026 | 141K | $74,985.95 | ~0% |
| Apr 2026 | 140.5K | $74,723.17 | ~0% |
| May 2026 | 139K | $73,922.32 | ~0% |
| Jun 2026 | 139K | $73,922.32 | ~0% |
| Jul 2026 | 139K |
Platform Dependency
Uses substack platform
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Some posts outperform significantly
Subscriber threshold
140K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 14 similar-size peers in Health have paid tiers
Pricing position
$7.87/mo vs $6/mo category median (848 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| May 2026 | $8 | $79 |
| Mar 2026 | $7 | $69 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 40/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Publishing Consistency | 79/100 | 10% |
| Menopause: The Inside Info | 38K | N/A | $9/mo | substack |
| $73,922.32 |
| ~0% |
| Aug 2026 | 140K | $74,454.14 | ~0% |
Revenue Model
Active paid subscription tier