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Uses custom domain (twopct.com) — can migrate to any platform without losing subscribers
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Useful information 3x a week about health, fitness, nutrition, mindset, and performance. (Lock in legacy Member pricing, forever, before May 1.).
Data updated Today
Better Brain by Dr. Julie
172K subs
-0.3%/wk
Dr. Jessica Knurick
69K subs
++0.7%/wk
Mental Hellth
39K subs
12K paid
Weekly Growth
~0%
Paid Subscriber Retention
Insufficient data
24 of 30 days needed
Paid newsletter — revenue data available
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MRR methodology, pricing analysis, and revenue projections
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$17–$38
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Category benchmarks and audience-size adjusted rates
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Avg Comments
20.0
Avg Likes
160.0
Engagement Rate
0.13%· ~180 likes + comments/post
(comments + likes) / subscribers
Typical for lists with 141K+ subscribers
Quality Score
Engagement vs Health
0.13% engagement rate
See Two Percent with Michael Easter's score breakdown & category ranking
Quality sub-scores, category percentile, and engagement benchmarks
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Subscriber count is a platform estimate — actual growth not reflected in chart
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Sign up freeHere's what we know about this newsletter's activity:
Publishing Pace
~2x per week
Consistent
Category Rank
#9 of 788
in Health
Engagement Trend
Rising
based on recent posts
| Public |
| Burn the Ships: March 2026Part III of the 3-month mountain (and life) ready protocol.Mar 6, 2026 | Subscriber-only |
| The Two Percent Cool DownWhat to do after your workoutMar 4, 2026 | Subscriber-only |
| AMA February '26The gear I trust for big miles, the truth about kettlebells, and how to stay strong as you get older.Feb 20, 2026 | Subscriber-only |
| A Longevity Tactic That Actually WorksThe science is clear: It works (and it won't drive you nuts in the process).Feb 18, 2026 | Subscriber-only |
| Two Percent Thank You + SurveyI need 3 minutes of your time. Here's why.Feb 12, 2026 | Public |
| The Best Fitness Advice I Ever Got From Olympians10 lessons on durability, engine building, and why you should never do fasted cardioFeb 11, 2026 | Subscriber-only |
| Why "Clean Eating" Sucks for AthletesThe Olympian junk food paradoxFeb 9, 2026 | Public |
| Burn the Ships: February 2026Part II of the 3-month mountain (and life) ready protocol.Feb 6, 2026 | Subscriber-only |
| Shocking New Longevity PaperA major new paper reveals a flaw in how we calculate lifespan.Feb 4, 2026 | Subscriber-only |
Publishing Frequency
~2x per week
Last published Mar 9, 2026
Usually publishes Wed, Mon, Fri
2.4 posts/week avg
Health Pricing
$15.64/mo avg
Below average(-56%)
Monetization Readiness
Already monetizing
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