Unraveling, with Brooke Baldwin
Investor Due Diligence Report
substackLifestyle
“Fear is a natural reaction to moving closer to the truth.” - Pema Chödrön.
9K
900 paid
N/A
Pricing
$5/mo
$50/yr annual option
$4K
900 paid subs
$4K/mo – $4K/mo(±0%)
Previously Weekly
1.0 posts/week
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Airplane Mode with Liz Plank | 46K | N/A | $5/mo | substack |
| Love Story | 42K | N/A | $6/mo | substack |
| oh mon dieu | 37K | N/A | $8/mo | substack |
| Shop Rat by Emilia Petrarca | 31K | N/A | $6/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Mar 2026 | 9K | $3,577.5 | — |
Revenue tracking starts with your first month of data. More data points will appear as snapshots accumulate.
Platform Dependency
Hosted on substack subdomain
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
9K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 265 similar-size peers in Lifestyle have paid tiers
Pricing position
$5/mo vs $6/mo category median (1848 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Paid Subscriber Ratio |
| 90/100 |
| 25% |
| The Trend Report™ |
| 20K |
| N/A |
| $5/mo |
| substack |