Newsletter Insights — independent newsletter & sponsorship data across 40K+ newsletters
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by Andrew Weissmann
Click to read Behind The Headlines, a Substack publication with hundreds of thousands of subscribers.
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Tell us your brand and audience. We send back 10-15 newsletters matched to your brief, with sponsor history and CPM ranges per placement.
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See what's includedBehind The Headlines's metrics, benchmarks, and sponsor data in one document
114K
Top 10% in Media
substack
Media
0.45%· ~510/post
(comments + likes) / subscribers
vs 0.00% category avg
Weekly
1.7 posts/week avg
vs 2.6/week category avg
$8/mo
Category avg: $6/mo
474
newsletters in Media
Top 10% in Media
out of 474 newslettersPublishing Frequency
Weekly
Last published Oct 22, 2026
Usually publishes Wed
1.7 posts/week avg