Investor Due Diligence Report
Your guide to leading a more exciting life outdoors.
20K
1K paid
~0%
Subscriber count is a platform estimate
Pricing
$14.99/mo
$165/yr annual option
$13K
1K paid subs
$13K/mo – $13K/mo(±0%)
12.3
30.5
0.21%
(comments + likes) / subscribers
~2x per week
2.1 posts/week
64/100
Consistent (~3.7d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| XO, MU by Melissa Urban | 385K | -0.1% | $6/mo | substack |
| How To Think More and Better | 351K | +5.7% | $5/mo | substack |
| The Quiet Life with Susan Cain | 277K | -0.2% | $9/mo | substack |
| The Pink Report | 147K | +0.3% | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 20K | $12,709.8 | — |
| Mar 2026 | 20K | $12,709.8 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
20K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 181 similar-size peers in Lifestyle have paid tiers
Pricing position
$14.99/mo vs $7.1/mo category average (1667 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $15 | $165 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 29/100 | 30% |
| Paid Subscriber Ratio | 57/100 | 25% |
| Publishing Consistency | 46/100 | 10% |
| My Five Things |
| 87K |
| -1.6% |
| $6/mo |
| substack |
Revenue Model
Active paid subscription tier