Investor Due Diligence Report
by Allan John (What Is Stoicism?)
Philosophy to help you (and me): learn from the past, plan for the future, and live in the present. Daily meditations, weekly snippets, monthly letters.
7K
490 paid
0%
Insufficient data
11 of 30 days needed
Pricing
$6/mo
$50/yr annual option
$2K
490 paid subs
$2K/mo – $2K/mo(±0%)
0.4
5.2
0.08%
(comments + likes) / subscribers
~5x per week
5.8 posts/week
84/100
Very Consistent (~1.3d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| How To Think More and Better | 355K | +5.5% | $5/mo | substack |
| The Quiet Life with Susan Cain | 277K | -0.4% | $9/mo | substack |
| Breathing Space by Camille Styles | 135K | N/A | $9/mo | substack |
| Danielle LaPorte | 103K | N/A | $5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 7K | $2,971.5 | — |
| Mar 2026 | 7K | $2,971.5 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Hit-driven — top post engagement 3x+ above average
Subscriber threshold
7K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 281 similar-size peers in Lifestyle have paid tiers
Pricing position
$6/mo vs $7.08/mo category average (1668 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $6 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 27/100 | 30% |
| Paid Subscriber Ratio | 75/100 | 25% |
| Growth Consistency | 100/100 | 15% |
| Publishing Consistency | 49/100 | 10% |
| My Five Things | 87K | -1.1% | $6/mo | substack |
Revenue Model
Active paid subscription tier