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Uses Substack subdomain (whattocook.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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one ridiculously impressive complete-meal recipe delivered to your inbox every saturday morning that dirties minimal dishes and requires under an hour of time.
Data updated Yesterday
Avg Comments
25.3
Avg Likes
186.8
Engagement Rate
0.04%
(comments + likes) / subscribers
Typical for lists with 568K+ subscribers
Quality Score
Engagement vs Food
0.04% engagement rate
See What To Cook When You Don't Feel Like Cooking's score breakdown & category ranking
Quality sub-scores, category percentile, and engagement benchmarks
See full analysis freeUsed by thousands of newsletter operators and advertisers
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Sign up for a free account to unlock What To Cook When You Don't Feel Like Cooking's percentile rankings in Food
Sign up free42.6K paid
Weekly Growth
+0.3%
Paid Subscriber Retention
Insufficient data
23 of 30 days needed
Paid newsletter — revenue data available
See full revenue breakdown
MRR methodology, pricing analysis, and revenue projections
Create free accountUsed by thousands of newsletter operators and advertisers
$11–$25
See detailed CPM analysis
Category benchmarks and audience-size adjusted rates
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264K subs
-0.2%/wk
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++0.8%/wk
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104K subs
Publishing Frequency
~2x per week
Last published Mar 11, 2026
Usually publishes Wed, Sat
2.5 posts/week avg
Food Pricing
$9.31/mo avg
Below average(-25%)
Monetization Readiness
Already monetizing
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