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Platform Portability
Uses Substack subdomain (whattocook.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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one ridiculously impressive complete-meal recipe delivered to your inbox every saturday morning that dirties minimal dishes and requires under an hour of time.
Data updated Yesterday
Avg Comments
71.8
Avg Likes
180.4
Engagement Rate
0.04%· ~252 likes + comments/post
(comments + likes) / subscribers
Typical for lists with 595K+ subscribers
Quality Score
Engagement vs Food
0.04% engagement rate
Score Breakdown
Engagement Score
| Subscriber-only |
| the most random list of sale items on the internetplus tuna pasta for people who don’t count macros from carla lalliOct 7, 2026 | Public |
| sheet-pan honey balsamic chicken and pearsand shallots and radicchio and goat cheese and hazelnuts!Oct 3, 2026 | Public |
| a very autumnal really simple meal plan1 make-ahead lunch + 4 delicious dinners!Oct 2, 2026 | Subscriber-only |
| the 8 best things i ate (and drank) in italyplus miso mushroom trofie pasta from Ottolenghi’s new cookbook!Sep 30, 2026 | Public |
| cook once, eat three waysone slow-roasted pork butt, three delicious dinnersSep 28, 2026 | Subscriber-only |
| creamy sausage, white bean & orzo soupsoup soup soup!!!!Sep 26, 2026 | Subscriber-only |
| so into that: 6 quick thingsa postcard from the Dolomites, my foolproof makeup routine, a DIY PSL, and PlantYou’s vegan kale Caesar pasta saladSep 23, 2026 | Public |
| apple chicken farro saladwith apple tahini maple dressing!!Sep 19, 2026 | Subscriber-only |
| so into that: 4 quick thingsand a big thing! you can now cook two of my recipes through HelloFresh!Sep 17, 2026 | Public |
vs 75 newsletters in Food
595K places you in the top 10% of newsletters in this category.
Engagement Rate
0.04%
median: 0.00%
Posts per Week
2.9
median: 1.0
Publishing Consistency
77/100
median: 69/100
Subscribers
595K
median: 2K
44.6K paid
Weekly Growth
Stable
Track revenue changes over time
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Start tracking — freeSubscriber counts are rounded by the platform — step changes may not reflect actual growth
Publishing Frequency
~3x per week
Last published Oct 10, 2026
Usually publishes Sat, Wed
2.9 posts/week avg
Food Pricing
$5/mo median
Above average(+40%)
Monetization Readiness
Already monetizing
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Start tracking — freeSponsor-Attractive Profile
595.0K subscribers, 0.04% engagement, and 8 detected sponsors — a strong profile for advertisers.
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