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Detected Sponsors
Thrive Market
thrivemarket.com
1 placementhigh
Macmillan Audio
macmillanaudio.com
1 placementhigh
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Platform Portability
Uses Substack subdomain (whattocook.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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one ridiculously impressive complete-meal recipe delivered to your inbox every saturday morning that dirties minimal dishes and requires under an hour of time.
Data updated 5 days ago
Avg Comments
74.2
Avg Likes
197.9
Engagement Rate
0.05%· ~272 likes + comments/post
(comments + likes) / subscribers
Typical for lists with 565K+ subscribers
Quality Score
Engagement vs Food
0.05% engagement rate
Score Breakdown
Engagement Score
| Subscriber-only |
| travel notes: the yucatán peninsula with kidsplus, we're sending one of you on a trip!!!May 7, 2026 | Public |
| 10 extremely low-effort, high-reward dinnersand a few ways to make cooking dinner more funMay 4, 2026 | Public |
| buttery balsamic pork chops and asparagus with crispy rosemary parmesan potatoesand a zesty lemon garlic aioli!May 2, 2026 | Public |
| a really simple meal plan v33we've got asparagus, strawberries, and dill on tap!May 1, 2026 | Subscriber-only |
| 34 little ways moms say i love youplus what to buy yourself (or your mom!) for mother's day (or any other day!)Apr 29, 2026 | Public |
| cooking with caro (and thrive!): smoky mole chicken enchiladaswatch now | plus some flavor-bomb pantry staples I always keep in stock (and ideas for what to cook with them!)Apr 27, 2026 | Public |
| honey harissa chicken bowlswith fancy rice!!!Apr 25, 2026 | Subscriber-only |
| knife skills for insiders!the playback videoApr 24, 2026 | Public |
| private knife skills class tomorrow!join me on Substack tomorrow at 12 p.m. PTApr 23, 2026 | Public |
vs 94 newsletters in Food
565K places you in the top 10% of newsletters in this category.
Engagement Rate
0.05%
median: 0.00%
Posts per Week
2.6
median: 0.9
Publishing Consistency
75/100
median: 67/100
Subscribers
565K
median: 2K
thrivemarket.com
macmillanaudio.com
42.4K paid
Weekly Growth
Stable
Track revenue changes over time
Start tracking — freeTrack CPM rates as they change
Start tracking — freeSubscriber counts are rounded by the platform — step changes may not reflect actual growth
Publishing Frequency
~3x per week
Last published May 9, 2026
Usually publishes Sat, Wed
2.6 posts/week avg
Food Pricing
$5.5/mo median
Above average(+27%)
Monetization Readiness
Already monetizing
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Start tracking — freeIna Garten
694K subs
++0.4%/wk
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++0.2%/wk
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257K subs
-0.2%/wk
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