Yardeni QuickTakes

Investor Due Diligence Report

ghostDesign

Daily insights, focused news, clear charts, weekly video webcasts, and much more. Posted by Dr Ed Yardeni and his research team.

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Key Metrics

Subscribers

26K

Medium confidence

Weekly Growth

~0%

Subscriber count is a platform estimate

Revenue Analysis

Pricing

$29/mo

$290/yr annual option

Est. Monthly Revenue

$20K

~780 est. paid subs

$10K/mo – $30K/mo(±50%)

Engagement

Avg Comments/Post

1.4

Engagement Rate

0.01%

(comments + likes) / subscribers

Quality & Publishing

Audience Quality Score

56Fair

0100

Publishing Pace

Daily

7.9 posts/week

Publishing Consistency

88/100

Very Consistent (~1.2d avg)

Competitive Landscape (Design)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Design Your Wild	26K	N/A	$7/mo	substack
My Studio - behind the scenes...	17K	N/A	$10/mo	substack
THE ART DIRECTOR	5K	N/A	$6.99/mo	substack
abottlefullofrain	5K	N/A	Free	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Feb 2026	21K	$16,138.5	—
Mar 2026	22K	$16,907	+4.8%
Apr 2026	23K	$17,675.5	+4.5%
May 2026	23K	$17,675.5	~0%
Jun 2026	24K	$18,444	+4.3%
Jul 2026	24K	$18,444

Risk Assessment

Key risk factors for due diligence

Medium

Platform Dependency

Uses ghost platform

Low

Publishing Consistency

Regular publishing schedule

Medium

Key Person

Single-author publication — key-person dependency

High

Audience Concentration

Hit-driven — top post engagement 3x+ above average

Monetization Readiness

Monetization status

Subscriber threshold

26K subscribers — above the 1K category median for first paid tier

Has paid tier

Active paid subscription offering

Peer monetization

86% of 14 similar-size peers in Design have paid tiers

Pricing position

$29/mo vs $5/mo category median (410 newsletters)

Pricing History

Date	Monthly	Annual
Feb 2026	$29	$290

Data Quality

Report Data QualityPartial - Some metrics estimated or missing

Subscriber Confidencemedium

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.

Component	Score	Weight
Engagement Rate	57/100	30%
Publishing Consistency	82/100	10%