The Action Cookbook Newsletter
Investor Due Diligence Report
ghostFood
A tailgate in your inbox. Come for the food, stay for the stories.
100K
~0%
Subscriber count is a platform estimate
Pricing
$5/mo
$50/yr annual option
$42K
~9.5K est. paid subs
$21K/mo – $63K/mo(±50%)
13.2
0.01%
(comments + likes) / subscribers
Weekly
1.4 posts/week
80/100
Very Consistent (~5.0d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Ottolenghi | 444K | +0.6% | $5/mo | substack |
| the smitten kitchen digest | 301K | +0.2% | Free | substack |
| Violet’s Substack | 240K | -0.2% | $6/mo | substack |
| Plant Cooking Club | 235K | +0.2% | $6/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 10K | $4,416.67 | — |
| Mar 2026 | 16.5K | $7,287.5 | +65.0% |
| Apr 2026 | 35K | $15,458.33 | +112.1% |
| May 2026 | 35K | $15,458.33 | ~0% |
| Jun 2026 | 30K | $13,250 | -14.3% |
| Jul 2026 | 35K |
Platform Dependency
Uses ghost platform
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
100K subscribers — above the 3K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
92% of 39 similar-size peers in Food have paid tiers
Pricing position
$5/mo vs $5/mo category median (424 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 38/100 | 30% |
| Publishing Consistency | 100/100 | 10% |
| 176K |
| +0.3% |
| $5/mo |
| substack |
| $15,458.33 |
| +16.7% |
| Aug 2026 | 40K | $17,666.67 | +14.3% |
| Sep 2026 | 27.5K | $12,145.83 | -31.3% |
| Oct 2026 | 77.5K | $32,519.92 | +167.7% |
Revenue Model
Active paid subscription tier