a grain of salt

Investor Due Diligence Report

by Samin Nosrat

substackFood

A vibrant community focused on cooking, gardening, reading, and general good living from Samin Nosrat, author of Salt, Fat, Acid, Heat and Good Things.

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Key Metrics

Subscribers

92K

Verified

Weekly Growth

+0.8%

Quality & Publishing

Audience Quality Score

92Good

0100

Publishing Pace

Previously Weekly

1.4 posts/week

Publishing Consistency

73/100

Consistent (~5.2d avg)

Score based on available components only.

Component	Score	Weight
Growth Consistency	92/100	15%

Competitive Landscape (Food)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Ottolenghi	415K	+0.3%	$5/mo	substack
the eat goood newsletter	178K	+0.4%	$8/mo	substack
the group chat	153K	N/A	$8/mo	substack
postcards by elle	122K	+0.6%	$5/mo	substack

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Low

Publishing Consistency

Regular publishing schedule

Medium

Key Person

Single-author publication — key-person dependency

High

Revenue Model

Pre-monetization — no paid subscription tier

Monetization Readiness

Readiness for paid subscriptions

Subscriber threshold

92K subscribers — above the 3K category median for first paid tier

Has paid tier

No paid subscription tier yet

Peer monetization

100% of 39 similar-size peers in Food have paid tiers

Data Quality

Report Data QualityLimited - Key metrics unavailable

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.