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Platform Portability
Uses Substack subdomain (daniellemoss.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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For the mom who holds it all together until she doesn't. Breakfast at Toast is where anxiety, ADHD, perimenopause, style, and real life collide. You're anxious. You're juggling everything. Me too. Pull up a chair.
Data updated 1 month ago
900 paid
Weekly Growth
+6.3%
Track revenue changes over time
Start tracking — freeTrack CPM rates as they change
Start tracking — freeWe don't have enough growth data for Breakfast at Toast yet. The average Lifestyle newsletter has 1K subscribers.
Based on 1.6K Lifestyle newsletters tracked
vs 96 newsletters in Lifestyle
9K places you in the top 25% of newsletters in this category.
Engagement Rate
0.13%
median: 0.01%
Posts per Week
1.6
median: 1.0
Publishing Consistency
88/100
median: 64/100
Subscribers
9K
median: 1K
Avg Comments
1.0
Avg Likes
10.3
Engagement Rate
0.13%· ~11 likes + comments/post
(comments + likes) / subscribers
| Subscriber-only |
| Notes from the Week, 3.15My interview with Senator Elizabeth Warren, our day at Disneyland, what's new on my blog, a little shopping, and Dottie is back!Mar 15, 2026 | Public |
Quality Score
Engagement vs Lifestyle
0.13% engagement rate
Score Breakdown
Engagement Score
The September 18
10K subs
A Tisket, A Tasket
8K subs
5 Things Friday
7K subs
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Publishing Frequency
Weekly
Last published Mar 28, 2026
1.6 posts/week avg
Lifestyle Pricing
$6/mo median
At average
Monetization Readiness
Already monetizing
100% of similar-size Lifestyle newsletters also have paid tiers
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Start tracking — freeApproaching Sponsor Threshold
9.0K subscribers with 0.13% engagement — 90% of the typical sponsor threshold for Lifestyle newsletters.