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Platform Portability
Uses Substack subdomain (daniellemoss.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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For the mom who holds it all together until she doesn't. Breakfast at Toast is where anxiety, ADHD, perimenopause, style, and real life collide. You're anxious. You're juggling everything. Me too. Pull up a chair.
Data updated Yesterday
1K paid
Weekly Growth
+6.0%
Paid Subscriber Retention
+11.1%
net growth
Track revenue changes over time
Start tracking — freeTrack CPM rates as they change
Start tracking — freeSubscriber counts are rounded by the platform — step changes may not reflect actual growth
Avg Comments
5.6
Avg Likes
18.4
Engagement Rate
0.24%· ~24 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Lifestyle
0.24% engagement rate
Score Breakdown
Engagement Score
vs 72 newsletters in Lifestyle
10K places you in the top 25% of newsletters in this category.
Engagement Rate
0.24%
median: 0.01%
Posts per Week
2.2
median: 1.0
Publishing Consistency
64/100
median: 67/100
Subscribers
10K
median: 1K
| Subscriber-only |
| How ShopMy Works: My Setup, Strategy, and a $24,000 MonthFrom my first $47 month to six figures in bonus opportunitiesAug 25, 2026 | Subscriber-only |
| The Weekly Edit / Vol 6Links, updates, and the most vulnerable thing I've shared in a whileAug 22, 2026 | Subscriber-only |
| House Notes: One Week InWallpaper, Beds, and Everything We're OrderingAug 20, 2026 | Subscriber-only |
| The Self-Care EditEverything I’m doing to take care of myself and get back into a routine.Aug 19, 2026 | Public |
| The Weekly Edit / Vol 5Settling into the new house, a missing cat, recent purchases and why I finally feel freeAug 16, 2026 | Subscriber-only |
| How Brand Partnerships WorkPlus a media kit guide and, for paid subscribers, my real partnership numbers since 2019Aug 10, 2026 | Subscriber-only |
| The Weekly Edit / Vol 4One week from moving day, recent finds and purchases, and how I really feel post-opAug 7, 2026 | Subscriber-only |
| Why We're Downsizing Why we're moving to a house that's 30% smallerAug 4, 2026 | Public |
| The July Edit: 15 Things I Loved Last Month and 5 Things On My List for AugustHappy Saturday!Aug 1, 2026 | Public |
The Jones Report
10K subs
The September 18
10K subs
Audacious Creative Lives
10K subs
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Including Shannon Green Strategies, Meco, Refind + 19 more.
$300·2-3 working days·refunded if we can't deliver
Publishing Frequency
~2x per week
Last published Aug 27, 2026
Usually publishes Tue, Sat, Thu
2.2 posts/week avg
Lifestyle Pricing
$6/mo median
At average
Monetization Readiness
Already monetizing
100% of similar-size Lifestyle newsletters also have paid tiers
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Start tracking — free10.0K subscribers and 0.24% engagement — past the threshold where Lifestyle newsletters typically attract sponsors.