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Platform Portability
Uses Substack subdomain (daniellemoss.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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For the mom who holds it all together until she doesn't. Breakfast at Toast is where anxiety, ADHD, perimenopause, style, and real life collide. You're anxious. You're juggling everything. Me too. Pull up a chair.
Data updated 4 days ago
900 paid
Weekly Growth
+6.3%
Paid Subscriber Retention
Insufficient data
14 of 30 days needed
Paid newsletter — revenue data available
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MRR methodology, pricing analysis, and revenue projections
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$17–$39
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Category benchmarks and audience-size adjusted rates
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Tracking started recently for Breakfast at Toast (15 days ago). A growth trend will appear once we have more data points.
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Sign up freeAvg Comments
1.0
Avg Likes
10.3
Engagement Rate
0.13%· ~11 likes + comments/post
(comments + likes) / subscribers
| Subscriber-only |
| Notes from the Week, 3.15My interview with Senator Elizabeth Warren, our day at Disneyland, what's new on my blog, a little shopping, and Dottie is back!Mar 15, 2026 | Public |
Quality Score
Engagement vs Lifestyle
0.13% engagement rate
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Quality sub-scores, category percentile, and engagement benchmarks
See full analysis freeUsed by thousands of newsletter operators and advertisers
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Publishing Frequency
Weekly
Last published Mar 28, 2026
1.6 posts/week avg
Lifestyle Pricing
$7.1/mo avg
Below average(-15%)
Monetization Readiness
Already monetizing
100% of similar-size Lifestyle newsletters also have paid tiers
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Sign up freeApproaching Sponsor Threshold
9.0K subscribers with 0.13% engagement — 90% of the typical sponsor threshold for Lifestyle newsletters.