Get monthly newsletter intelligence — trends, top movers, new opportunities

Breakfast at Toast — 10K Substack subscribers, $6/mo | Newsletter Insights

Newsletter Insights — advertising rates and audience data for 42K+ newsletters

Browse all →

Breakfast at Toast

Name: Breakfast at Toast Newsletter Analytics
Creator: Newsletter Insights

Advertisers are viewing this page. Claim it

substack Lifestyle Media Kit Investor Report

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

10K

✓

1K paid

Paid Subscriber Retention

+0.0%

net growth

Track revenue changes over time

Monitor MRR trends, pricing shifts, and revenue projections

Start tracking — free

Join thousands of newsletter operators tracking the market

Track CPM rates as they change

Category benchmarks and audience-size adjusted rates

Start tracking — free

Join thousands of newsletter operators tracking the market

Engagement: 0.2%2.4 posts/wk #101 in category

~2x per week $6/mo

Subscriber Growth

Breakfast at Toast reports a rounded subscriber count of 10K. The platform doesn't expose finer-grained numbers, so week-to-week changes below the rounding threshold aren't visible in a chart.

Add to your watchlist to get notified the next time the reported count shifts.

See how Breakfast at Toast compares to 798 other Lifestyle newsletters, engagement metrics, pricing analysis & more

Compare with similar Lifestyle newsletters

The September 18

10K subs

Rachel Vindman

12K subs

Style Analytics

12K subs

Compare Breakfast at Toast vs 3 others

Similar in Lifestyle

Walk It Off

8K subscribers

Radicle

8K subscribers

5 Things Friday

7K subscribers

The Unsteady Ascent

7K subscribers

Track Breakfast at Toast for changes

Get email alerts when subscribers drop or spike, when new sponsors appear, when pricing changes, or when publishing cadence shifts. Track unlimited newsletters across your watchlist with the Starter plan.

$29/mo·cancel anytime

See what's included

11 brands sponsor newsletters like Breakfast at Toast but haven't tried Breakfast at Toast yet

Get the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of Breakfast at Toast vs the top 15 peer newsletters on sponsor mix, growth, and CPM.

$300·2-3 working days·refunded if we can't deliver

See all 11 brands — $300 Or see plans for ongoing tracking

Track Breakfast at Toast's growth

Get notified when subscribers, engagement, or pricing changes

Get monthly newsletter trends and insights in your inbox

Engagement

~ Estimated

Avg Comments

3.6

Avg Likes

15.9

Engagement Rate

0.20%· ~20 likes + comments/post

(comments + likes) / subscribers

Quality Score

67Fair (partial data)

0100

Engagement vs Lifestyle

0.20% engagement rate

Score Breakdown

Engagement43/100(30%)

Paid Ratio90/100(25%)

Publish Consistency82/100(10%)

Engagement Score

47Solid

0100

0.20% engagement rate

~20 per post

Top newsletters in Lifestyle

Oliver Burkeman

15K subs

Rachel Vindman

12K subs

Style Analytics

12K subs

View all Lifestyle newsletters

How Do I Stack Up?

vs 73 newsletters in Lifestyle

Subscriber Distribution

This newsletter

200

15.8K

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 200Median: 1KTop 25%: 3KTop 10%: 15.8K

10K places you in the top 25% of newsletters in this category.

vs Category Medians

Engagement Rate

0.20%

Above median

median: 0.00%

Posts per Week

2.4

Above median

median: 1.1

Publishing Consistency

70/100

At median

median: 70/100

Subscribers

10K

Above median

median: 1K

Here's what we know about this newsletter's activity:

Publishing Pace

~2x per week

Consistent

Category Rank

#101 of 798

in Lifestyle

Engagement Trend

Declining

based on recent posts

Publishing

~ Estimated

Publishing Frequency

~2x per week

Last published Oct 13, 2026

Usually publishes Tue, Sat

2.4 posts/week avg

Consistency:70Consistent

Lifestyle Pricing

$5.99/mo median

At average

Monetization Readiness

Already monetizing

56% of similar-size Lifestyle newsletters also have paid tiers

Unlock revenue estimates, CPM benchmarks, and detected sponsors

Start tracking — free

Browse more Lifestyle newsletters

What Is Stoicism? 🌷

substack7K subscribers

Oliver Burkeman

substack15K subscribers

Breakfast at Toast

Growth

Subscriber Growth

Compare with similar Lifestyle newsletters

Similar in Lifestyle

Track Breakfast at Toast for changes

11 brands sponsor newsletters like Breakfast at Toast but haven't tried Breakfast at Toast yet

Engagement

Top newsletters in Lifestyle

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Publishing

Category Benchmarks

Top Posts by Engagement

Recent Posts

Browse more Lifestyle newsletters

Top newsletters in Lifestyle

Browse more Lifestyle newsletters

Engagement

Top Posts by Engagement

Recent Posts

Growth

Subscriber Growth

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Publishing

Category Benchmarks

Compare with similar Lifestyle newsletters

Similar in Lifestyle

Track Breakfast at Toast for changes

11 brands sponsor newsletters like Breakfast at Toast but haven't tried Breakfast at Toast yet