Notes on a Napkin
Investor Due Diligence Report
Notes on a Napkin is a candid, irreverent dive into the realities of restaurant life, mixing industry truths with cultural commentary and a restaurateur’s POV of the beautiful chaos behind the scenes.
1K
70 paid
N/A
Pricing
$6/mo
$49/yr annual option
$293
70 paid subs
$293/mo – $293/mo(±0%)
Previously Weekly
1.0 posts/week
79/100
Consistent (~7.7d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Ottolenghi | 444K | +0.6% | $5/mo | substack |
| the smitten kitchen digest | 301K | +0.2% | Free | substack |
| Violet’s Substack | 240K | -0.2% | $6/mo | substack |
| Plant Cooking Club | 235K | +0.2% | $6/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Mar 2026 | 1K | $419.25 | — |
| Apr 2026 | 1K | $419.25 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
1K subscribers — below the 3K category median (based on 215 newsletters)
Has paid tier
Active paid subscription offering
Peer monetization
65% of 101 similar-size peers in Food have paid tiers
Pricing position
$6/mo vs $5/mo category median (424 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $6 | $49 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Paid Subscriber Ratio | 75/100 | 25% |
| 176K |
| +0.3% |
| $5/mo |
| substack |