Newsletter Insights — advertising rates and audience data for 40K+ newsletters
Browse all →Advertisers are viewing this page. Claim it
Track Everything Happens with Kate Bowler's growth
Get notified when subscribers, engagement, or pricing changes
Platform Portability
Uses Substack subdomain (katebowler.substack.com). Migrating would require subscribers to re-subscribe at a new address.
Custom domains let newsletters switch platforms without losing their audience.
Are you a newsletter creator? Get verified insights →
Life is so beautiful. Life is so hard. For everyone.
Data updated Today
Avg Comments
121.4
Avg Likes
377.0
Engagement Rate
0.29%· ~498 likes + comments/post
(comments + likes) / subscribers
Typical for lists with 171K+ subscribers
Quality Score
Engagement vs Lifestyle
0.29% engagement rate
Score Breakdown
Engagement Score
| Public |
| The Walkman EffectYou can pretty much ignore everything if you want to. Except the bird.Jul 8, 2026 | Subscriber-only |
| The Everything Happens Book Club: July's PickA love story that starts with a shark. Stay with me.Jul 1, 2026 | Public |
| Discussion Questions: Shark Heart by Emily HabeckAfter you’ve read the first 100 pages or so, here are some questions I’d love for you to dive into in the comment section.Jun 30, 2026 | Public |
| Required Reading (and listening and watching and loving, etc.): June EditionYour anti-optimization summer toolkit has arrived.Jun 24, 2026 | Public |
| Every summer is a midlife crisis (no matter how old you are).But please don’t buy the convertible.Jun 17, 2026 | Public |
| Nostalgia, You Sneaky ThingA summer practice for remembering who you areJun 10, 2026 | Public |
| Too Ridiculous to PrintIt may have been cut from the book, but wasn’t it actually the best part?Jun 3, 2026 | Subscriber-only |
| Required Reading (and listening and watching and loving, etc): May Edition On jazz men, burnt ends, and the stubborn art of staying open.May 27, 2026 | Public |
| Joyful, PorousOn what Rowan Williams taught me and a good experiment we can try this weekMay 20, 2026 | Public |
vs 78 newsletters in Lifestyle
171K places you in the top 10% of newsletters in this category.
Engagement Rate
0.29%
median: 0.01%
Posts per Week
1.1
median: 1.0
Publishing Consistency
87/100
median: 66/100
Subscribers
171K
median: 1K
10.2K paid
Weekly Growth
Stable
Track revenue changes over time
Start tracking — freeTrack CPM rates as they change
Start tracking — freeSubscriber counts are rounded by the platform — step changes may not reflect actual growth
Airplane Mode with Liz Plank
46K subs
Love Story
42K subs
oh mon dieu
37K subs
Get email alerts when subscribers drop or spike, when new sponsors appear, when pricing changes, or when publishing cadence shifts. Track unlimited newsletters across your watchlist with the Starter plan.
$29/mo·cancel anytime
See what's includedGet the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of Everything Happens with Kate Bowler vs the top 15 peer newsletters on sponsor mix, growth, and CPM.
Including Squarespace, ShortformFood, NotionApplications Open + 21 more.
$300·2-3 working days·refunded if we can't deliver
Publishing Frequency
Weekly
Last published Jul 15, 2026
Usually publishes Wed
1.1 posts/week avg
Lifestyle Pricing
$6/mo median
Above average(+33%)
Monetization Readiness
Already monetizing
100% of similar-size Lifestyle newsletters also have paid tiers
Unlock revenue estimates, CPM benchmarks, and detected sponsors
Start tracking — free171.0K subscribers and 0.29% engagement — past the threshold where Lifestyle newsletters typically attract sponsors.
Premium Pricing
Priced at $8/mo, 33% above the Lifestyle median of $6/mo.