//
Get monthly newsletter intelligence — trends, top movers, new opportunities
Newsletter Insights — advertising rates and audience data for 21K+ newsletters
Browse all →Platform Portability
Uses Substack subdomain (notdrinkingpoison.substack.com). Migrating would require subscribers to re-subscribe at a new address.
Custom domains let newsletters switch platforms without losing their audience.
Are you a newsletter creator? Get verified insights →
Natural wine culture, by Aaron Ayscough. Reporting from Paris since 2010.
Data updated 1 week ago
1.3K paid
Weekly Growth
~0%
Paid Subscriber Retention
Insufficient data
11 of 30 days needed
Paid newsletter — revenue data available
See full revenue breakdown
MRR methodology, pricing analysis, and revenue projections
Create free accountUsed by thousands of newsletter operators and advertisers
$17–$39
See detailed CPM analysis
Category benchmarks and audience-size adjusted rates
Create free accountUsed by thousands of newsletter operators and advertisers
Tracking started recently for NOT DRINKING POISON (11 days ago). A growth trend will appear once we have more data points.
Avg Comments
0.3
Avg Likes
8.3
Engagement Rate
0.05%· ~9 likes + comments/post
(comments + likes) / subscribers
Sign up for a free account to unlock NOT DRINKING POISON's percentile rankings in Food
Sign up freeQuality Score
Engagement vs Food
0.05% engagement rate
See NOT DRINKING POISON's score breakdown & category ranking
Quality sub-scores, category percentile, and engagement benchmarks
See full analysis freeUsed by thousands of newsletter operators and advertisers
median: 0.9
Publishing Consistency
74/100
median: 66/100
Subscribers
19K
median: 2K
Here's what we know about this newsletter's activity:
Publishing Pace
Bi-weekly
Consistent
Category Rank
#113 of 797
in Food
Engagement Trend
Rising
based on recent posts
Happy Baking Newsletter
19K subs
De Tafel van Grimm
20K subs
At Isabelle's
21K subs
| Public |
| Red Right Hands: Margot & NataliaA chat with Margot Rousseau-Petit of Margot & Natalia, mononymous rising stars of Anjou noir.Mar 7, 2026 | Subscriber-only |
| Ten Natural Wine Fascinations of 2025Ten bottles that counted. Plus: Interviews with Alsace vigneron Pierre Groger, and Jura vigneron Jordan Rudloff of Domaine des Lucioles.Jan 2, 2026 | Public |
| My 2024 VintageMy fourth vintage of wines from abandoned vineyards in the Languedoc. (And another wine from an abandoned vineyard in the Loiret.)Dec 8, 2025 | Subscriber-only |
Publishing Frequency
Bi-weekly
Last published Mar 7, 2026
0.5 posts/week avg
Food Pricing
$9.31/mo avg
At average
Monetization Readiness
Already monetizing
100% of similar-size Food newsletters also have paid tiers
Sign up for a free account to unlock monetization & ad rate insights
Sign up free