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Prime Time

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substack Lifestyle Media Kit Investor Report

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

74K

✓

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Category benchmarks and audience-size adjusted rates

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Engagement: < 0.1%1.1 posts/wk #42 in category

Weekly

Subscriber Growth

Subscriber count is a platform estimate — actual growth not reflected in chart

See how Prime Time compares to 792 other Lifestyle newsletters, engagement metrics, pricing analysis & more

Compare with similar Lifestyle newsletters

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Engagement

~ Estimated

Avg Comments

0.3

Avg Likes

7.3

Engagement Rate

0.01%· ~8 likes + comments/post

(comments + likes) / subscribers

Quality Score

27Below Median (partial data)

0100

Engagement vs Lifestyle

0.01% engagement rate

Score Breakdown

Engagement13/100(30%)

Publish Consistency69/100(10%)

Engagement Score

20Below Median

0100

0.01% engagement rate

~8 per post

Top newsletters in Lifestyle

Evie Magazine

171K subs-0.3%/wk

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153K subs-11.4%/wk

Nameberry Newsletter

119K subs

View all Lifestyle newsletters

How Do I Stack Up?

vs 73 newsletters in Lifestyle

Subscriber Distribution

This newsletter

200

15.3K

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 200Median: 1KTop 25%: 3KTop 10%: 15.3K

74K places you in the top 10% of newsletters in this category.

vs Category Medians

Engagement Rate

0.01%

Above median

median: 0.00%

Posts per Week

1.1

At median

median: 1.1

Publishing Consistency

89/100

Above median

median: 69/100

Subscribers

74K

Above median

median: 1K

Here's what we know about this newsletter's activity:

Publishing Pace

Weekly

Very Consistent

Category Rank

#42 of 792

in Lifestyle

Engagement Trend

Declining

based on recent posts

Publishing

~ Estimated

Publishing Frequency

Weekly

Last published Oct 7, 2026

Usually publishes Wed, Thu

1.1 posts/week avg

Consistency:89Very Consistent

Lifestyle Pricing

$5.99/mo median

Your newsletter: Free

Monetization Readiness

Lifestyle newsletters typically start charging at ~1K subscribers

Above the typical threshold

78% of similar-size Lifestyle newsletters have paid tiers

Unlock revenue estimates, CPM benchmarks, and detected sponsors

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Better You

substack153K subscribers

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substack171K subscribers

Recent Posts

Title	Date	Engagement	Access
The way we use cards has changed: Here's what you need to knowI sit down with financial educator Nicole Pedersen-McKinnon for a wallet audit, unpacking what the new card surcharge rules mean for your points, perks and the value you’re getting.Oct 7, 2026	Oct 7, 2026	09822 words❤9	Public
Announcing the 2026/27 Epic Retirement Tick: Which funds made the cut?I am joined by Ian Fryer from Chant West to announce the funds awarded the Epic Retirement Tick in 2026/27 - a clear way to see which super funds are truly ready to help you in retirement.Oct 1, 2026	Oct 1, 2026	08867 words❤8
Tales from a cruise ship historian: The real Viking stories with Geoff PetersViking Resident Historian, Geoff Peters, uncovers the real stories of the Vikings, extraordinary maritime adventures and why knowing the history of a destination can make travel so much richer.Sep 23, 2026	Sep 23, 2026	01983 words❤1
Families and money: Giving it, inheriting it and protecting itThis week, I’m joined by family lawyer and estate planning solicitor Zoe Goode to unpack what we need to know when helping our kids financially, planning an inheritance and protecting our own future.Sep 16, 2026	Sep 16, 2026	06854 words❤6
Retire the Fear: Breaking down your biggest retirement fearsFrom running out of money to losing your identity, I’m joined by AMP Super’s Julie Slapp to unpack the biggest fears Australians have about retirement and what we can do to start overcoming them.Sep 9, 2026	Sep 9, 2026	071.3k words❤7
Bonus episode: Father's Day special with my dad, Tony!For this special Father’s Day episode, I sit down with my dad, Tony, to talk about life at almost 80, family, health, money and making the most of retirement.Sep 4, 2026	Sep 4, 2026	08614 words❤8
The financial advice shake-up: What you need to knowI sit down with Assistant Treasurer and Minister Dr Daniel Mulino to unpack the Government’s new financial advice reforms and what they could mean for those of us approaching retirement.Sep 3, 2026	Sep 3, 2026	08855 words❤8
Two mini episodes: Lessons from Dolly Parton on the second half of lifePlus, I sit down with financial adviser Natallia Smith, who specialises in supporting women over 50 as they navigate life transitions in the lead-up to retirement.Aug 27, 2026	Aug 27, 2026	181.1k words❤8
All aboard The Ghan: The ultimate mother-daughter getawayI take you aboard The Ghan for a very special mother-daughter adventure, travelling from Darwin to Adelaide and sharing the people, places and unexpected moments we discovered along the way.Aug 19, 2026	Aug 19, 2026	08819 words❤8
Have the rules for building wealth in Australia changed?Property, super, retirement and what the changing Australian economy means for your future. I sit down with economist Saul Eslake to unpack it all.Aug 13, 2026	Aug 13, 2026	210796 words❤10

Prime Time

Growth

Subscriber Growth

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