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Platform Portability
Uses Substack subdomain (sophiaamoruso.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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A newsletter about business from someone who built one to over $100M in revenue. But also a newsletter about my life, taste, point of view, and things that matter more than accolades.
Data updated Today
Avg Comments
21.8
Avg Likes
86.2
Engagement Rate
0.10%· ~108 likes + comments/post
(comments + likes) / subscribers
Typical for lists with 107K+ subscribers
Quality Score
Engagement vs Lifestyle
0.10% engagement rate
Score Breakdown
Engagement Score
| Public |
| My laundry room had its own phone numberBusy was the medication.Aug 21, 2026 | Public |
| How I talked my way past the Spanish policeNotes on resourcefulness, old friends, and a hill I do not recommend in a Toyota Aygo.Aug 15, 2026 | Public |
| Who would come to my birthday?On making friends as an adult, and why the occasional coffee doesn't count.Jul 31, 2026 | Public |
| What if I already peaked?On doing well young, and the fear that the best part already happened.Jul 23, 2026 | Public |
| Women are sleeping on AI and it’s going to cost themRead this before you get madMay 10, 2026 | Public |
| When loyalty is just cosplayWe all know that inflection pointApr 9, 2026 | Public |
| How I lost $50,000 on dirt — and nearly lost my property along with itBefore I moved to London, I set up a mail scanning service.Apr 2, 2026 | Public |
| The rug remembersI didn’t expect to cry over a rectangle of purple.Mar 23, 2026 | Public |
| I am not your flash cardThe agave knew before I did.Mar 18, 2026 | Public |
vs 73 newsletters in Lifestyle
107K places you in the top 10% of newsletters in this category.
Engagement Rate
0.10%
median: 0.00%
Posts per Week
0.4
median: 1.1
Publishing Consistency
41/100
median: 69/100
Subscribers
107K
median: 1K
Here's what we know about this newsletter's activity:
Publishing Pace
Weekly
Variable
Category Rank
#30 of 792
in Lifestyle
Engagement Trend
Declining
based on recent posts
hatchi.com
Track CPM rates as they change
Start tracking — freeSophia Amoruso reports a rounded subscriber count of 107K. The platform doesn't expose finer-grained numbers, so week-to-week changes below the rounding threshold aren't visible in a chart.
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Publishing Frequency
Weekly
Last published Aug 28, 2026
0.4 posts/week avg
Lifestyle Pricing
$5.99/mo median
Your newsletter: Free
Monetization Readiness
Lifestyle newsletters typically start charging at ~1K subscribers
Above the typical threshold
74% of similar-size Lifestyle newsletters have paid tiers
Unlock revenue estimates, CPM benchmarks, and detected sponsors
Start tracking — freeConsistency Below Category Median
Publishing consistency (41/100) is below the Lifestyle median (69/100).

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