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Platform Portability
Uses Substack subdomain (robertsimonson.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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Lively, varied, IACP Award-winning reports on Cocktails, Food, Travel and Culture, with a personal touch, from Robert Simonson, longtime cocktail writer for The New York Times and James Beard-nominated drinks writer.
Data updated 1 month ago
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Avg Comments
21.7
Avg Likes
24.7
Engagement Rate
0.77%· ~46 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Food
0.77% engagement rate
Score Breakdown
Engagement Score
600 paid
Track revenue changes over time
Start tracking — freevs 88 newsletters in Food
6K places you in the top 50% of newsletters in this category.
Engagement Rate
0.77%
median: 0.00%
Posts per Week
1.1
median: 0.9
| Public |
| Video Field Report: Nite Owl Drive-InThe Milwaukee Mix Nabs One of the Most Elusive Meals in Milwaukee.Apr 10, 2026 | Public |
| You Fancy, Huh?The Mix Dines at Birch and Brings Home A Recipe For The Bar RegularsMar 20, 2026 | Public |
| In Search of Milwaukee Style Corned Beef SandwichesHow a City Created It's Own Style of Corned Beef Sandwich.Mar 16, 2026 | Public |
| Lost CityHow the Soul of a City Vanished: Very Slowly, Then All at Once.Mar 10, 2026 | Public |
| Field Report: The VaultDrinking Cocktails by Liquid Legends in Las Vegas.Mar 7, 2026 | Subscriber-only |
| The Martini Expo Returns!The Mix's Signature Presentation Moves to Chicago in 2026; Plus, a Q&A with John Collins About Elevator Repair Service's Production of "Ulysses."Feb 23, 2026 | Public |
| On a Toot! New York Edition, Part 2More Liquid Escapades in the Cocktail Capital of the U.S.Feb 20, 2026 | Subscriber-only |
| On a Toot! New York Edition, 2026, Part 1Birds Fly to the Stars, I Guess.Feb 17, 2026 | Public |
| Side Car: Eric SimonsonMy Brother the Filmmaker Talks About His New Documentary, "Going for Home."Feb 11, 2026 | Public |
$3K/mo – $3K/mo(±0%)
Est. from Apr 2026 data
Track CPM rates as they change
Start tracking — freeWe don't have enough growth data for The Mix with Robert Simonson yet. The average Food newsletter has 2K subscribers.
Based on 818 Food newsletters tracked
Publishing Consistency
51/100
median: 68/100
Subscribers
6K
median: 2K
bits & bobs
6K subs
briffin glue huffer
7K subs
Tasting Lineage
7K subs
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$300·2-3 working days·refunded if we can't deliver
Publishing Frequency
Weekly
Last published Apr 13, 2026
Usually publishes Mon, Fri, Tue
1.1 posts/week avg
Food Pricing
$5.5/mo median
At average
Monetization Readiness
Already monetizing
100% of similar-size Food newsletters also have paid tiers
Unlock revenue estimates, CPM benchmarks, and detected sponsors
Start tracking — freeApproaching Sponsor Threshold
6.0K subscribers with 0.77% engagement — 60% of the typical sponsor threshold for Food newsletters.