Investor Due Diligence Report
A Wednesday newsletter about design, fashion, travel, influences, rationales, and limitlessness. By KELLY WEARSTLER AD100 Hall of Fame, Elle Decor A-List, Wallpaper’s Top 20 Designers, Time Magazine’s The Design 100.
43K
3K paid
~0%
Subscriber count is a platform estimate
Pricing
$10/mo
$80/yr annual option
$21K
3K paid subs
$21K/mo – $21K/mo(±0%)
3.0
38.0
0.10%
(comments + likes) / subscribers
Weekly
1.0 posts/week
86/100
Very Consistent (~7.3d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| IFYOUPAUSE’s Substack | 162K | N/A | $5/mo | substack |
| ART DIRECTION | 45K | N/A | $11.99/mo | substack |
| nolandanielwhite | 22K | -2.8% | $5/mo | substack |
| Small Pleasures | 12K | N/A | $5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 39K | $18,837 | — |
| Mar 2026 | 41.5K | $20,044.5 | +6.4% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
43K subscribers — above the 1K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 12 similar-size peers in Design have paid tiers
Pricing position
$10/mo vs $10.71/mo category average (594 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $10 | $80 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 50/100 | 30% |
| Paid Subscriber Ratio | 93/100 | 25% |
| Publishing Consistency | 57/100 | 10% |
| therealmurphy |
| 6K |
| N/A |
| $5/mo |
| substack |
Revenue Model
Active paid subscription tier