Investor Due Diligence Report
Weekly dispatches on Asian food and cooking from Andrea Nguyen, a James Beard-award winning author. PTFS is tasty, useful, and about culinary bridge building. Let's connect in the kitchen and at the table.
21K
~0%
Subscriber count is a platform estimate
Pricing
$7/mo
$50/yr annual option
$9K
~2.1K est. paid subs
$5K/mo – $14K/mo(±50%)
8.0
25.3
0.16%
(comments + likes) / subscribers
Weekly
1.1 posts/week
61/100
Consistent (~6.4d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| the sunday stack | 264K | -0.2% | $8/mo | substack |
| David Lebovitz Newsletter | 258K | N/A | $5/mo | substack |
| Violet’s Substack | 230K | +0.2% | $6/mo | substack |
| postcards by elle | 120K | +0.8% | $5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 20K | $9,030 | — |
| Mar 2026 | 20K | $9,030 | ~0% |
| Apr 2026 | 21K | $9,481.5 | +5.0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
21K subscribers — above the 3K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 125 similar-size peers in Food have paid tiers
Pricing position
$7/mo vs $9.3/mo category average (855 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $7 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 34/100 | 30% |
| Publishing Consistency | 39/100 | 10% |
| 104K |
| N/A |
| $5/mo |
| substack |
Revenue Model
Active paid subscription tier