The Stalk
Investor Due Diligence Report
substackFood
A place for friends and food.
Investor Due Diligence Report
A place for friends and food.
50K
~0%
Subscriber count is a platform estimate
4.0
33.5
0.07%
(comments + likes) / subscribers
Monthly
0.2 posts/week
72/100
Consistent (~35.8d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Ottolenghi | 444K | +0.6% | $5/mo | substack |
| the smitten kitchen digest | 301K | +0.2% | Free | substack |
| Violet’s Substack | 240K | -0.2% | $6/mo | substack |
| SCRAPS | 158K | N/A | Free | substack |
| postcards by elle |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
50K subscribers — above the 3K category median for first paid tier
Has paid tier
No paid subscription tier yet
Peer monetization
93% of 29 similar-size peers in Food have paid tiers
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 48/100 | 30% |
| 130K |
| N/A |
| $5/mo |
| substack |
Revenue Model
Pre-monetization — no paid subscription tier