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Sephora
sephora.com
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Platform Portability
Uses Substack subdomain (graceatwood.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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From Grace Atwood, creator of The Stripe, Scratch Pad blends personal essays with curated recommendations across beauty, fashion, and culture. Made for the homebodies with great taste (and great books on their nightstand).
Data updated Yesterday
Avg Comments
22.0
Avg Likes
163.1
Engagement Rate
0.32%· ~185 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Lifestyle
0.32% engagement rate
Score Breakdown
Engagement Score
| Subscriber-only |
| The Hot Girl’s Guide to a Good Night’s Sleep(By hot, we’re talking temperature.)Sep 18, 2026 | Public |
| Everything I Wore Last WeekThere’s no place like homeSep 17, 2026 | Public |
| How to Dress for Fall When It’s Still Too HotFive ideas for when a little white dress simply will not do.Sep 15, 2026 | Public |
| The Saturday Group Text, #159Lots of new arrivals, the best lip plumper I’ve tried, the cookbook you’ll be obsessed with, a hot new fragrance launch, and more.Sep 12, 2026 | Subscriber-only |
| Trying on the Type-B LifeHow I’m learning to uncoil a bitSep 11, 2026 | Public |
| Everything I Wore Last WeekBits from New York and CharlestonSep 10, 2026 | Public |
| Fall Shopping So FarFifteen pieces I’ve already added to my closet, and what I plan to wear them with.Sep 9, 2026 | Subscriber-only |
| I Started Taking a GLP-1It’s been two months. Why I did it, results so far, the surprising mental health benefits, and more.Sep 8, 2026 | Subscriber-only |
| The Saturday Group Text, #158All the long weekend sales worth knowing, Boden’s candles (!), a fun sweater collab, everything I watched this week, some of my favorite tees.Sep 5, 2026 | Subscriber-only |
vs 68 newsletters in Lifestyle
57K places you in the top 10% of newsletters in this category.
Engagement Rate
0.32%
median: 0.01%
Posts per Week
4.0
median: 1.0
Publishing Consistency
75/100
median: 68/100
Subscribers
57K
median: 1K
Here's what we know about this newsletter's activity:
Publishing Pace
~4x per week
Consistent
Category Rank
#52 of 1371
in Lifestyle
Engagement Trend
Consistent
based on recent posts
3.8K paid
Track revenue changes over time
Start tracking — free$25K/mo – $25K/mo(±0%)
Est. from Sep 2026 data
Track CPM rates as they change
Start tracking — freeScratch Pad reports a rounded subscriber count of 57K. The platform doesn't expose finer-grained numbers, so week-to-week changes below the rounding threshold aren't visible in a chart.
Add to your watchlist to get notified the next time the reported count shifts.
Publishing Frequency
~4x per week
Last published Sep 19, 2026
Usually publishes Sat, Fri
4.0 posts/week avg
Lifestyle Pricing
$6/mo median
Above average(+50%)
Monetization Readiness
Already monetizing
100% of similar-size Lifestyle newsletters also have paid tiers
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Start tracking — freeSponsor-Attractive Profile
57.0K subscribers, 0.32% engagement, and 4 detected sponsors — a strong profile for advertisers.
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