Investor Due Diligence Report
everything you'll want to know to master the Mediterranean diet with easy healthy menu meal plans delivered to your inbox every Saturday, all the basics to get you started and a whole bunch of tasty, healthy recipes to keep you going.
11K
1.1K paid
+6.4%
Insufficient data
11 of 30 days needed
Pricing
$6/mo
$60/yr annual option
$5K
1.1K paid subs
$5K/mo – $5K/mo(±0%)
1.0
6.3
0.07%
(comments + likes) / subscribers
Weekly
1.4 posts/week
67/100
Consistent (~9.7d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| postcards by elle | 120K | +0.8% | $5/mo | substack |
| Picnic Date | 93K | +0.8% | $6/mo | substack |
| Freezer Cooking with Sarah Hart | 23K | N/A | Free | substack |
| At Isabelle's | 21K | N/A | $8/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 10K | $4,770 | — |
| Mar 2026 | 10.5K | $5,008.5 | +5.0% |
Platform Dependency
Uses substack platform
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
11K subscribers — above the 3K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 158 similar-size peers in Food have paid tiers
Pricing position
$6/mo vs $9.34/mo category average (859 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $6 | $60 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 50/100 | 30% |
| Paid Subscriber Ratio | 90/100 | 25% |
| Publishing Consistency | 68/100 | 10% |
| Pass the Fish Sauce |
| 20K |
| N/A |
| $7/mo |
| substack |
Revenue Model
Active paid subscription tier