Newsletter Insights — advertising rates and audience data for 21K+ newsletters
Browse all →Platform Portability
Uses Substack subdomain (shityoushouldcareabout.substack.com). Migrating would require subscribers to re-subscribe at a new address.
Custom domains let newsletters switch platforms without losing their audience.
Are you a newsletter creator? Get verified insights →
just trying to help make it make sense.
Data updated Yesterday
Miranda July
64K subs
++0.8%/wk
Mini Philosophy
60K subs
++0.8%/wk
A History of Mankind
57K subs
31K paid
Weekly Growth
+1.0%
Paid Subscriber Retention
Insufficient data
23 of 30 days needed
Paid newsletter — revenue data available
See full revenue breakdown
MRR methodology, pricing analysis, and revenue projections
Create free accountUsed by thousands of newsletter operators and advertisers
$11–$25
See detailed CPM analysis
Category benchmarks and audience-size adjusted rates
Create free accountUsed by thousands of newsletter operators and advertisers
Avg Comments
13.0
Avg Likes
563.5
Engagement Rate
0.10%· ~577 likes + comments/post
(comments + likes) / subscribers
Typical for lists with 590K+ subscribers
Quality Score
Engagement vs Culture
0.10% engagement rate
See ✿ shit you should care about ✿'s score breakdown & category ranking
Quality sub-scores, category percentile, and engagement benchmarks
See full analysis freeUsed by thousands of newsletter operators and advertisers
Sign up for a free account to unlock ✿ shit you should care about ✿'s percentile rankings in Culture
Sign up free| Public |
| [UNPAYWALLED] The War on Iran, Explainedand, most importantly, what Iranians themselves are saying about itMar 5, 2026 | Public |
| I don’t want to get rich. I want this to last.help keep shit you should care about free and independent!Feb 25, 2026 | Public |
| locker room talk is still alive and well i'd put that protective gear back on if i was the american mens hockey teamFeb 24, 2026 | Subscriber-only |
| UNPAYWALLED: The Major Supreme Court Ruling Against Trump, Explainedthis is a MAJOR case, so here's what it means in words you'll actually understand xxFeb 23, 2026 | Public |
| The Major Supreme Court Ruling Against Trump, Explainedthis is HUGE, so here's what it means in words you'll actually understand xxFeb 22, 2026 | Subscriber-only |
| Introducing our March Book Club pick: "My Husband" by Maud Venturaa book for the weird girls xFeb 21, 2026 | Subscriber-only |
Publishing Frequency
~3x per week
Last published Mar 11, 2026
2.7 posts/week avg
Culture Pricing
$7.31/mo avg
At average
Monetization Readiness
Already monetizing
100% of similar-size Culture newsletters also have paid tiers
Sign up for a free account to unlock monetization & ad rate insights
Sign up free