Culinary Repertoire

Investor Due Diligence Report

substackFood

A place where Marcella Hazan’s teachings and global spice traditions come together through stories, recipes, and the science of good food, one repertoire for many kitchens.

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Key Metrics

Subscribers

200 paid

Verified

Weekly Growth

N/A

Revenue Analysis

Pricing

$8/mo

$80/yr annual option

Est. Monthly Revenue

$1K

200 paid subs

$1K/mo – $1K/mo(±0%)

Quality & Publishing

Audience Quality Score

90Good

0100

Publishing Pace

Previously Weekly

1.7 posts/week

Publishing Consistency

66/100

Consistent (~5.7d avg)

Competitive Landscape (Food)

Newsletter	Subscribers	Weekly Growth	Price	Platform
What To Cook When You Don't Feel Like Cooking	568K	+0.1%	$7/mo	substack
Ottolenghi	420K	+0.1%	$5/mo	substack
Violet’s Substack	242K	+0.2%	$6/mo	substack
Recipes by Victoria	152K	+0.4%	$6.5/mo	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Mar 2026	2K	$890.4	—

Revenue tracking starts with your first month of data. More data points will appear as snapshots accumulate.

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Medium

Publishing Consistency

Variable publishing frequency

Medium

Key Person

Single-author publication — key-person dependency

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

2K subscribers — below the 3K category median (based on 554 newsletters)

Has paid tier

Active paid subscription offering

Peer monetization

100% of 310 similar-size peers in Food have paid tiers

Pricing position

$8/mo vs $5.99/mo category median (859 newsletters)

Pricing History

Date	Monthly	Annual
Mar 2026	$8	$80

Data Quality

Report Data QualityPartial - Some metrics estimated or missing

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.