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How I Cook — 101K Substack subscribers, $5/mo, +0.5%/wk | Newsletter Insights

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How I Cook

Name: How I Cook Newsletter Analytics
Creator: Newsletter Insights

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substack Food Media Kit

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

101K

✓

8.6K paid

Weekly Growth

Stable

Track revenue changes over time

Monitor MRR trends, pricing shifts, and revenue projections

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Join thousands of newsletter operators tracking the market

Track CPM rates as they change

Category benchmarks and audience-size adjusted rates

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Join thousands of newsletter operators tracking the market

Engagement: < 0.1%1.0 posts/wk #22 in category

Weekly $5/mo

See how How I Cook compares to 375 other Food newsletters, engagement metrics, pricing analysis & more

Compare with similar Food newsletters

Hot Dish with Sohla

95K subs

++0.6%/wk

Kitchen Projects

114K subs

++0.5%/wk

Made With Lau

85K subs

Compare How I Cook vs 3 others

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Track How I Cook for changes

Get email alerts when subscribers drop or spike, when new sponsors appear, when pricing changes, or when publishing cadence shifts. Track unlimited newsletters across your watchlist with the Starter plan.

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See what's included

60 brands sponsor newsletters like How I Cook but haven't tried How I Cook yet

Get the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of How I Cook vs the top 15 peer newsletters on sponsor mix, growth, and CPM.

Including LMNT Electrolytes, Life Line Screening, Canonica + 57 more.

$300·2-3 working days·refunded if we can't deliver

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Engagement

~ Estimated

Avg Comments

4.0

Avg Likes

34.2

Engagement Rate

0.04%· ~38 likes + comments/post

(comments + likes) / subscribers

Typical for lists with 101K+ subscribers

Quality Score

71Good

0100

Engagement vs Food

0.04% engagement rate

Score Breakdown

Engagement37/100(30%)

Paid Ratio100/100(25%)

Growth Consistency86/100(15%)

Publish Consistency79/100(10%)

Engagement Score

44Solid

0100

0.04% engagement rate

~38 per post

Trending in Food this week

Hot Dish with Sohla

95K subs+0.6%/wk

Kitchen Projects

114K subs+0.5%/wk

View all Food newsletters

How Do I Stack Up?

vs 77 newsletters in Food

Subscriber Distribution

This newsletter

200

6.5K

64.6K

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 200Median: 2KTop 25%: 6.5KTop 10%: 64.6K

101K places you in the top 10% of newsletters in this category.

vs Category Medians

Engagement Rate

0.04%

Above median

median: 0.00%

Posts per Week

1.0

At median

median: 1.0

Publishing

~ Estimated

Publishing Frequency

Weekly

Last published Oct 9, 2026

Usually publishes Fri

1.0 posts/week avg

Consistency:85Very Consistent

Food Pricing

$5/mo median

At average

Monetization Readiness

Already monetizing

95% of similar-size Food newsletters also have paid tiers

Unlock revenue estimates, CPM benchmarks, and detected sponsors

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Track How I Cook for changes

60 brands sponsor newsletters like How I Cook but haven't tried How I Cook yet

Engagement

Trending in Food this week

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Publishing

Category Benchmarks

Top Posts by Engagement

Recent Posts

Browse more Food newsletters

Trending in Food this week

Browse more Food newsletters

Engagement

Top Posts by Engagement

Recent Posts

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Paid / Free Subscriber Split

Growth

Subscriber Growth

Subscriber Growth

Publishing

Category Benchmarks

Compare with similar Food newsletters

Similar in Food

Track How I Cook for changes

60 brands sponsor newsletters like How I Cook but haven't tried How I Cook yet