Newsletter Insights — advertising rates and audience data for 21K+ newsletters
Browse all →Platform Portability
Uses Substack subdomain (benlippett.substack.com). Migrating would require subscribers to re-subscribe at a new address.
Custom domains let newsletters switch platforms without losing their audience.
Are you a newsletter creator? Get verified insights →
A chef's guide to really good home cooking.
Data updated Today
Snacks
104K subs
postcards by elle
120K subs
++0.8%/wk
Heather's IBS Newsletter - Help for Irritable Bowel Syndrome
65K subs
the sunday stack
264K subscribers
| Public |
| MIDWEEK MACRO: CRISPY SALMON & DHAL CURRYmidweek macro is here.Feb 20, 2026 | Subscriber-only |
| HOW TO NAIL A BEURRE BLANC some basic sauce technique, theory & variations.Feb 6, 2026 | Subscriber-only |
| JUNGLE, RAMBUTAN, RICE & CURRY: THE SRI LANKA DEBRIEF a round up of my 3 week tour of Sri Lanka.Jan 30, 2026 | Public |
| PERFECT DUCK BREAST & BEETROOTS+ a lovely horseradish and winter leaf salad.Jan 23, 2026 | Subscriber-only |
| MUSSELS & CHIPS WITH CITRUS BUTTERHow to buy, cook and clean mussels, make a delicious compound butter and make great chips at home.Jan 16, 2026 | Subscriber-only |
| VENISON SHANK MASSAMAN-ISH CURRYa spicy, rich, coconut-y Thai-inspired braise for January.Jan 9, 2026 | Subscriber-only |
| PUMPKIN STUFFED SHELLS WITH TALEGGIO FONDUEa winter riff on a classic.Jan 2, 2026 | Subscriber-only |
| CHRISTMAS 101 - THE RECIPESAll the recipes from the Christmas 101 series - stuffing, sides, gravy and more...Dec 22, 2025 | Subscriber-only |
| BOOZY CRÈME CARAMELan easy festive dessert.Dec 19, 2025 | Subscriber-only |
Avg Comments
3.0
Avg Likes
51.0
Engagement Rate
0.06%· ~54 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Food
0.06% engagement rate
See How I Cook's score breakdown & category ranking
Quality sub-scores, category percentile, and engagement benchmarks
See full analysis freeUsed by thousands of newsletter operators and advertisers
Sign up for a free account to unlock How I Cook's percentile rankings in Food
Sign up free8.5K paid
Weekly Growth
+0.6%
Paid Subscriber Retention
Insufficient data
24 of 30 days needed
Paid newsletter — revenue data available
See full revenue breakdown
MRR methodology, pricing analysis, and revenue projections
Create free accountUsed by thousands of newsletter operators and advertisers
$15–$35
See detailed CPM analysis
Category benchmarks and audience-size adjusted rates
Create free accountUsed by thousands of newsletter operators and advertisers
Publishing Frequency
Weekly
Last published Mar 6, 2026
0.8 posts/week avg
Food Pricing
$9.3/mo avg
Below average(-46%)
Monetization Readiness
Already monetizing
100% of similar-size Food newsletters also have paid tiers
Sign up for a free account to unlock monetization & ad rate insights
Sign up freePriced Below Category Average
Priced at $5/mo, 46% below the Food average of $9/mo.